About
My practice involves advising on various commercial contracts, especially in service supply related to technology, digital platforms, social media, marketing, and advertising.
I provide guidance on advertising partnerships, deals with influencers and brand ambassadors, agreements in technology and media, as well as licensing and concession deals. I ensure that brand marketing activities comply with legal standards. Additionally, I handle consumer law, intellectual property, and ESG matters, along with supply and distribution agreements. My clients range from well-established to up-and-coming brands in retail, luxury goods, fashion, beauty, design, music, entertainment, and other creative fields.
My hands-on industry experience is enhanced by secondments at a leading international drinks company and at Nike EMEA, where I gained direct experience in the legal challenges and business operations of global enterprises.
If you need legal assistance that blends sector-specific knowledge with a clear understanding of commercial law, I'm here to help your brand navigate legal requirements and capitalize on business opportunities.
I am admitted to practise in England and Wales.
Experience
- Advising Nike’s legal brand and marketing team, including drafting and negotiating creative services agreements, brand ambassador deals and product collaboration agreements.
- Advising premium audio brand, Bowers & Wilkins on various marketing campaigns including the hosting of events and exploitation of digital content.
- Advising Value Retail, owner of Bicester Village and luxury outlet shopping destination on various marketing matters, loyalty agreements and other commercial contracts.
- Drafting and negotiating an exclusive distribution agreement with an Italian fashion brand.
- Acting for an online beauty concierge, advising on both merchant and consumer terms and conditions.
- Acting for a leading London interior design company and advising on terms of sale, manufacturing agreements and environmental policies.
- Advising a luxury skiwear brand on wholesale terms and conditions.
- Advising Rapha on distribution arrangements.
- Advising Sage on its global media buying and planning agreement with key media agency.
- Acting for a Michelin star chef on a licensing and concession agreement for a restaurant in the stadium at a premier league football club.
- Advising the Stonegate Group on various commercial agreements, across technology, marketing, advertising and logistics.
- Advising Universal Music in relation to various promotional marketing issues, including advising on competition and influencer terms and conditions.
- Acting for an events production company and advising on key commercial templates and agreements with brands.
- Drafting Modern Slavery Act policies and providing related advice to a number of key clients.
