Emily Chalkley writes for The Times on how best to use employee influencers
Emily Chalkley, Senior Associate, writes for The Times on the rise of employee influencers.
In the piece, she addresses how to maximise the benefits of employee influencers while mitigating the risks. She also outlines considerations for employers such as:
- Social media policies
- Sign off processes
- Timings
- Health and safety
- Post-termination restrictions
Done right, employee influencer marketing can help grow your brand, engage your audience, recruit a wider talent pool and even help with crisis management.
Read the full piece in The Times here.
