Better late than never for Premier League clubs during COVID-19 disruption
This (typically) excellent thread by @SwissRamble demonstrates the potential financial impact of postponements and cancellation of football fixtures in the English league pyramid due to the ongoing disruption from COVID-19.
Some clear themes emerge:
- Premier League clubs have a huge financial incentive to ensure the remaining games of the 19/20 season are played, whether behind closed doors or otherwise, due to the reported £750m impact on the domestic TV rights deals if games are not played. However, with rights already sold for subsequent seasons, reducing commitments for future years will have a similar financial impact and the longer the disruption lasts, the time period for rescheduling matches will be truncated, providing a significant challenge.
- Below the Premier League, matchday income is far more significant meaning playing games behind closed doors is unlikely to be a solution to financial problems.
- All but the very biggest clubs are likely to face significant cash flow problems over the coming months.
As noted in a previous article (https://blog.charlesrussellspeechlys.com/post/102fnlw/beware-the-yellow-vests-cancellation-of-sporting-events-and-rights-holder-broa), sports media rights contracts typically deal expressly with the financial implications of cancellations and apportion liability between the parties and contractual provisions often include;
- obligations on the rights holder to reschedule the cancelled events;
- a mechanism for reduction in rights fees if the events cannot be rescheduled (or is rescheduled for a less-favourable time) – sometimes with a grace provisions allowing a certain number of cancellations without penalty; and
- force majeure provisions which provide a release for the rights holder from liability (possibly including no reduction in rights fees) if events is cancelled due to a force majeure events.
These clauses are being carefully scrutinised by relevant parties in existing rights deals and no doubt will be even more heavily negotiated in the future.
Detailed revenue analysis is not available in for many clubs in League One, but we have enough data to see that match day is around 35% of total revenue. In other words, gate receipts become more significant in the lower leagues.